A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Home » RSS Services for End-users »

Dissapointing New RSS Reader from Google

[10.10.2005 l Rok Hrastnik]

Google just launched their stand-alone web-based RSS Reader, "cleaverly" named Google Reader, but is still keeping it in beta.

No surprise about that. Although the reader does sport some nice features, such as a nice user-interface and the ability to import feeds from other software, it really doesn't go much beyond that.

And the worst part, it seems to still be full of bugs, as I just can't use it normally without some problems popping up every couple of actions. Dissapointing.

I have to wonder two things:

a] If you're doing a new RSS reader, why provide only the basic functionality, instead of going that extra mile and also provide feed filtering and other advanced features?

Especially if you're Google, with practically unlimited resources ...

This just seems sloppy and I don't see Google achieving much market penetration, except of course with its hard-core user base.

b] If you're doing an RSS reader, why not integrate it with the rest of your offering, and perhaps, actually put some of it on your front page?

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik