A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

E-commerce RSS Goes One Step Further With eBay

 
 

eBay just went one step further in providing their users with RSS capabilities, now enabling eBay Stores sellers with the option of easily setting-up their RSS feed with their most recently-listed items.

This RSS service joins their Discussion Boards RSS, which allows users to subscribe to eBay forum threads.

Now, while these RSS implementations are certainly a step in the right direction, it's still far from what eBay can really achieve with RSS. The next step in my mind would be providing dynamic RSS feeds for all of their product category listings, preferrably with the "sorting" feature also applied to the ouput.

Going even further, eBay could provide us with a customization tool, which would allow us to precisely customize our eBay RSS feeds to really bring us only the listings that precisely match our very narrow interests.

But, at least it's the first step ...

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).