A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
2010 © Guericom d.o.o.
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
Pheedo today announced their new service, Ads for Feeds, which allows RSS publishers to easily place ads in their RSS feeds, while at the same time gathering RSS metrics and without redirecting traffic to another domain.
If you've explored the RSS space in more detail you know that free services like FeedBurner allow you to easily place ads in your feeds and measure the feeds themselves, but they require you to direct your visitors to a republished version of your feed on their server.
[Update / 2006-05-02] The above statement is actually not quite true, since FeedBurner does allow you to serve your FeedBurner optimized feeds via your own domain. Terribly sorry for the mistake!
What this means is that while you do get the ability to place ads and measure your feeds, you do lose some of the search engine optimization impact of RSS, since your RSS feeds are no longer stationed on your domain.
Pheedo's service on the other hand allows you to keep your feeds on your own domain and take advantage of the service by simply pasting their code in your feeds.
There's a premium + version as well, with more features and more in-depth analytics.
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).