A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
Monetization of RSS seemed to be one of the great buzz-words at the Syndicate conference, with publishers and marketers wondering just how they can monetize their RSS feeds.
As was to be expected, there's really no consensus on just what might work best in terms of monetization, although RSS advertising is picking up genereous support in the industry.
But why this rush to monetize RSS?
Of course we all want to make money with it, but let's not forget that RSS is just one tool in our marketing toolbox, just one piece of our marketing strategy puzzle.
Will you be making money off RSS through increased search engine rankings? Through new content delivery tactics? Through improved customer relationships? Through sales facilitation through your feed content?
Sorry, but RSS won't be making you money (except of course if you're selling RSS ad space) all by itself, your entire marketing strategy will.
But it's up to you to figure out how to best use RSS within your marketing mix to support your strategy and business goals.
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).