A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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Enterprise RSS: Interview with Greg Reinacker, NewsGator

[13.03.2005 l Rok Hrastnik]

NewsGator entered the RSS market with the first RSS Aggregator that integrates with Microsoft Outlook, and then started expanding their services with online aggregator services and most recently with enterprise RSS services, aimed at larger companies wanting to leverage the power of RSS to their best advantage.

I'm not talking only about external RSS publishing, but using RSS for internal communications and knowledge/information management, where NewsGator is breaking the ice.

In this interview, Greg Reinacker of NewsGator shares his insights in to the "what, how and why" companies should start implementing RSS as an internal solution for sharing information. The implications of this are really amazing and the interview provides many unique insights in to the usefulness of RSS.

We also discuss branded RSS aggregators, which are a niche NewsGator started working with recently, by providing a specialized service for larger media companies.

And not to forget, Greg also shares his experience with "media RSS" --- reading RSS feeds on your TV.

A "must listen" interview with unique content, which will certainly expand your outlook on RSS.

The Interview

Title: Enterprise RSS: Interview with Greg Reinacker, NewsGator
Length: 27:26 minutes

Download: .wma [size: 9.7MB]

Download: .mp3 [size: 6.2MB]

RSS feed link:
http://www.marketingstudies.net/interviews/rssinterviews.xml

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik