A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
2010 © Guericom d.o.o.
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
What are the key benefits of RSS for end-users?
Certainly the 100% opt-in control that is now in the hands of the user, instead of the marketer, which also forces marketers to become more relevant to the needs of their audiences.
And certainly the ability to easily manage and aggregate thousands of information sources, without all of this content crampling your e-mail communications.
And many other benefits as well, but the true power of RSS for end-users, in direct relation to marketing, is getting precisely the content you want, carefully adjusted to your needs, at exactly the right time.
For marketers, this means delivering highly relevant information that directly addresses the needs of their audiences.
For end-users, this means consuming only the information tailored to their interests. To see what I mean, take a look at the RSS feeds provided by CityCrybs.
Then, go on to their search page and see how far they let you customize your search, which then produces a dynamic RSS feed, tailored specifically to your interests.
This is marketing at it's best, getting the consumer exactly what he wants at the exactly right time.
 |
Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).