Expedia Takes the Lead in Travel RSS Feeds

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You are here: Home » The RSS Marketing Diary » RSS Marketing » Expedia Takes the Lead in Travel RSS Feeds

May 3, 2006

Expedia Takes the Lead in Travel RSS Feeds

posted by Rok Hrastnik in RSS Marketing

My greatest gripe against RSS marketing initiatives is that they're just poorly done.

You have a great company with an amazing product database that just calls for customized feeds ... and all you get from their RSS feeds are one-size-fits-all packages.

Really a waste. No one wants to receive updates on all US flights ... they just want to receive updates on the flights that really interest them. And here's the real power of RSS: bringing the most relevant content.

Expedia seems to understand that, at least based on their new RSS offering.

They allow you to customize your feed with Trip Type, your originating city, your destination and your package type.

Well, they could still do alot more, such as providing the option of selecting a price range, but it's a good beginning.

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