A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
As RSS deployement moves in to different markets, new extensions to the format will be needed to meet specific market requirements. While this might become a pain for RSS vendors, there actually are some interesting proposals on the table that do make sense.
One of those has been authored by FinancialContent, a provider of financial data and business applications to online media and financial services companies.
They're proposing that RSS 2.0 be extended with a new category element, which would standardize the use of stock ticker symbols for financial content, which would make it easier for RSS aggregators to attach a specific content item to a specific company on the stock market.
Information on the proposed technicalities is available here.
While this might make categorizing financial data easier, it's questionable how successfull such an initiative can become, considering that it's proposed by a market contender, which does create some adoption barriers.
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).