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You are here: Home » The RSS Marketing Diary » RSS Latest News » Extending RSS for Financial Markets July 19, 2005 Extending RSS for Financial Markets As RSS deployement moves in to different markets, new extensions to the format will be needed to meet specific market requirements. While this might become a pain for RSS vendors, there actually are some interesting proposals on the table that do make sense. One of those has been authored by FinancialContent, a provider of financial data and business applications to online media and financial services companies. They're proposing that RSS 2.0 be extended with a new category element, which would standardize the use of stock ticker symbols for financial content, which would make it easier for RSS aggregators to attach a specific content item to a specific company on the stock market. Information on the proposed technicalities is available here. While this might make categorizing financial data easier, it's questionable how successfull such an initiative can become, considering that it's proposed by a market contender, which does create some adoption barriers.
Comments
Thanks for mentioning our RSS tickerization initiative. Since day one, we have made it very clear that our only goal is to help organize business content on the Internet. While the RSS feed itself mentions our domain name, only developers see it. Most end users will never see the RSS feed so the brand exposure is limited for FinancialContent. Ultimately, we believe that most of the players in our industry can set aside their differences when it comes to building a better taxonomy that benefits everyone in the industry. We currently have about 30 companies using the tickerization specs. It's been two years since we originally proposed the RSS extensions. Our specs have been adopted by more than 500 publishers, bloggers and podcasters. Our tickerization specs have also become an option built into FeedBurner which has since been acquired by Google. Any perceived competition issues have been quickly overshadowed by the growing need to better organize the financial content space. Hi, nice site look this: Post a comment
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