A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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F Trains: Another Example of Getting RSS Wrong

[26.02.2007 l Rok Hrastnik]

RSS Specifications point to the F Train from NYC and their RSS feed, which lets you watch traing schedules and changes.

The essential idea of course is good --> use RSS to get your latest and most important content to your prospects and customers. Train schedules certainly seem relevant enough for someone in NYC to subscribe to them.

But again, someone is missing the point.

If I want to know about traing schedules and changes, I don't care about all schedules and changes. I just care about the routes I take.

If I'm only taking the Queens-bound route, don't talk to me about Manhattan-bound trains.

F Trains, great idea, but now makes this a little more usable and allow people to select which routes they're interested in and then give them an RSS feed just for those.

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik