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Covers everything from RSS for direct marketing to using RSS for SEO. The RSS Cases Blog
The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases. [June 14, 2007] [April 4, 2007] [March 26, 2007] [March 26, 2007] [March 22, 2007] |
You are here: Home » The RSS Marketing Diary » RSS Examples » F Trains: Another Example of Getting RSS Wrong February 26, 2007 F Trains: Another Example of Getting RSS Wrong RSS Specifications point to the F Train from NYC and their RSS feed, which lets you watch traing schedules and changes. The essential idea of course is good --> use RSS to get your latest and most important content to your prospects and customers. Train schedules certainly seem relevant enough for someone in NYC to subscribe to them. But again, someone is missing the point. If I want to know about traing schedules and changes, I don't care about all schedules and changes. I just care about the routes I take. If I'm only taking the Queens-bound route, don't talk to me about Manhattan-bound trains. F Trains, great idea, but now makes this a little more usable and allow people to select which routes they're interested in and then give them an RSS feed just for those.
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Related Articles [May 4, 2007] [April 11, 2007] [February 26, 2007] |
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