A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
Although RSS adoption in Europe doesn't seem to be anywhere near the situation in the US, especially on the publishing and marketing side, we should soon be seeing the first RSS advertising initiatives.
The Feedburner and VNU Business Media Europe partnership, just announced yesterday, could be just one of the first such initiatives, finally opening the eyes of Europe to marketing with RSS.
VNU is a global business information company, and they aim to use FeedBurner as their partner in bringing RSS advertising solutions for their various media properties to their advertisers.
The first to take lead with the new VNU ad offering is Nokia, which started adding RSS ads to their internet marketing feeds.
Hopefully more European publishers and marketers will follow soon ...
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).