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You are here: Home » The RSS Marketing Diary » RSS Advertising » FeedBurner Bringing RSS Advertising to Europe

July 19, 2005

FeedBurner Bringing RSS Advertising to Europe

Although RSS adoption in Europe doesn't seem to be anywhere near the situation in the US, especially on the publishing and marketing side, we should soon be seeing the first RSS advertising initiatives.

The Feedburner and VNU Business Media Europe partnership, just announced yesterday, could be just one of the first such initiatives, finally opening the eyes of Europe to marketing with RSS.

VNU is a global business information company, and they aim to use FeedBurner as their partner in bringing RSS advertising solutions for their various media properties to their advertisers.

The first to take lead with the new VNU ad offering is Nokia, which started adding RSS ads to their internet marketing feeds.

Hopefully more European publishers and marketers will follow soon ...

Comments

ow, too bad...this wasn't available when I began my LP to CD conversion process. I have s

Posted by: ow, too bad...this wasn't available when I began my LP to CD conversion process. I have s at September 14, 2007 11:59 PM
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