A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

FeedDigest: An Excellent RSS Radar or NewMastering Tool

 
 

I spent some more time with FeedDigest, the tool that helps you display syndicated content on your sites and mix multiple feeds together, and discovered it actually offers much more under the hood than I first anticipated.

The problem the first time was simple: they hide the best features under some very difficult to spot links. But once you really start paying attention you discover that FeedDigest really is a powerful RSS radar creation tool.

a] You start creating your RSS radar by entering the first feed URL in to the new digest form.

b] You're immediately taken to a page with advanced settings:

  • Basic information, such as digest name.
  • Item ordering settings and the max number of items to show.
  • Filtering capabilities, hidden behind a link (you can filter the multiple feeds you're mixing with a search string).
  • International settings, if you'll be mixing feeds in languages other than English.
  • Template selection, to define in what HTML template you want the content from the feeds to be displayed in. The best feature is that you can actually create your own templates.
  • Your account information.

c] After creating your account you get immediate access to all the outputs, which include HTML and JavaScript (to display on your site), and RSS and Atom. They also give you access to a simple piece of PHP code to use to display the digest on your site, instead of JavaScript, which really doesn't do you any good for the search engines.

All in all, a great RSS radar tool. Do we have a market leader in this category here?

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).