A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
The MediaPost emailInsider is spot on about integrating RSS, blogs and e-mail ... and doing it today, not tomorrow.
E-mail, RSS and blogs can all work together to enhance most e-mail programs, not in the future but today.
Yes, the keyword for marketing success today is integration.
Integrating all of your marketing channels to produce the best overall results.
But in an otherwise great article Paul Herring makes the typical mistake of directly relating blogs and RSS:
RSS is really just a way to deliver blog entries.
Well, RSS can be used to deliver any kind of structured content, not just blog entries. E-zines, latest articles, press releases, product information, product comparisons etc. etc.
No need to go into more detail here, since we already covered this a couple of times.
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).