A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

For Crying Out Loud! RSS Does NOT Equal Delivering Blog Posts

 
 

The MediaPost emailInsider is spot on about integrating RSS, blogs and e-mail ... and doing it today, not tomorrow.

E-mail, RSS and blogs can all work together to enhance most e-mail programs, not in the future but today.

Yes, the keyword for marketing success today is integration.

Integrating all of your marketing channels to produce the best overall results.

But in an otherwise great article Paul Herring makes the typical mistake of directly relating blogs and RSS:

RSS is really just a way to deliver blog entries.

Well, RSS can be used to deliver any kind of structured content, not just blog entries. E-zines, latest articles, press releases, product information, product comparisons etc. etc.

No need to go into more detail here, since we already covered this a couple of times.

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).