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Covers everything from RSS for direct marketing to using RSS for SEO. The RSS Cases Blog
The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases. [August 14, 2006] [August 13, 2006] [July 6, 2006] [June 26, 2006] [June 24, 2006] |
You are here: Home » The RSS Marketing Diary » RSS Marketing » For Crying Out Loud! RSS Does NOT Equal Delivering Blog Posts April 3, 2006 For Crying Out Loud! RSS Does NOT Equal Delivering Blog Posts The MediaPost emailInsider is spot on about integrating RSS, blogs and e-mail ... and doing it today, not tomorrow. E-mail, RSS and blogs can all work together to enhance most e-mail programs, not in the future but today. Yes, the keyword for marketing success today is integration. Integrating all of your marketing channels to produce the best overall results. But in an otherwise great article Paul Herring makes the typical mistake of directly relating blogs and RSS: RSS is really just a way to deliver blog entries. Well, RSS can be used to deliver any kind of structured content, not just blog entries. E-zines, latest articles, press releases, product information, product comparisons etc. etc. No need to go into more detail here, since we already covered this a couple of times.
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