Genius Customized RSS Feeds From BabyCenter.com

One of the problems with customized RSS feeds, although they do bring much more relevant content to the subscriber, is the additional workload needed to subscribe.

It may not seem much, but for many users an additional few clicks is too much and they simply turn away.

Now, for a second, forget about RSS and turn your eye to BabyCenter.com, one of the ultimate webstores.

Just take a look a their entry page. Whenever you visit, the first focus of the website is to subscribe to their newsletter ... and give them either the expectancy date for the birth of your baby or when it was born.

After that, the website itself and all the e-mail communications you receive from them, ranging from tips to product recommendations, will be tailored to the current state of your baby.

Personalization and customization at their best, being used to give you better service and at the same time sell more.

Now put RSS back in your head.

Once you register and give them your data BabyCenter.com will automatically give you access to just one RSS feed --> the RSS feed completely customized and tailored to the current state of the baby.

No need to customize yourself, they already provided you with the most relevant possible default RSS feed. And it gets better, as your baby grows or as you near your expectancy date, the content in the feed dynamically reflects that.

And what you get is impressive as well --> a daily customized feed of different relevant information, ranging from community content and tips to special promotions.

Also an important point is how they communicate with non-subscribers. They simply adapted their e-mail model to RSS. So when you want to subscribe to their feeds as a non-existing subscriber they politely explain what it's all about and then ask you to register to receive their great content.

Great Post Ron,

I took a look at babycenter.com myself and saw how easy and intuitive it was for me to decide which feed I could be interested in subscribing to (I don't have a young baby so I'm speaking figuratively here).

So the idea is to design you offerings in such a way that they can be segmented by the needs of your target audience, and then let the target audience just pick the feed that relates to the audience they gravitate to.

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