A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
MarketingVOX, reporting on the launch of "Unleash", makes one think about whether going for the "hard sell" on the sales page is really the best choice?
"European e-marketer Rok Hrastnik spent the last year or two researching an exhaustive review of syndication technology on the web, finally releasing to Marketingstudies.net a 550-page definitive ebook on RSS and the marketing uses of syndication. The advance copy sent to MarketingVOX is written in a detached, rational tone, in some contrast to the sales pages' hard sell copy."
Are we decreasing the value of our work by trying too hard to make the sale on our sales pages?
Or is going for the "hard sell" the only way of really getting through, especially considering all of the hyped-up offers we are contending with?
What do you think?
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).