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You are here: Home » The RSS Marketing Diary » In the Media » Going For the Hard Sell? January 19, 2005 Going For the Hard Sell? MarketingVOX, reporting on the launch of "Unleash", makes one think about whether going for the "hard sell" on the sales page is really the best choice? "European e-marketer Rok Hrastnik spent the last year or two researching an exhaustive review of syndication technology on the web, finally releasing to Marketingstudies.net a 550-page definitive ebook on RSS and the marketing uses of syndication. The advance copy sent to MarketingVOX is written in a detached, rational tone, in some contrast to the sales pages' hard sell copy." Are we decreasing the value of our work by trying too hard to make the sale on our sales pages? Or is going for the "hard sell" the only way of really getting through, especially considering all of the hyped-up offers we are contending with? What do you think?
Related Articles [November 21, 2005] [November 14, 2005] [September 5, 2005] [September 1, 2005] [August 2, 2005] [July 5, 2005] [June 21, 2005] [June 13, 2005] [May 15, 2005] [April 29, 2005] |
Latest RSS marketing and RSS publishing news, commentary, advice and developments. Your primary source for RSS marketing information and marketing development. Edited by Rok Hrastnik RSS Feed for this Blog:
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