A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
If nothing else, the constant news and developements in the RSS industry prove that RSS definitly is one of the key trends of 2005, and fortunatelly not only in relation to blogs.
Here's some recent news from this week that we haven't covered yet ...
A New Dedicated Podcast Client
While I do podcasting myself, I do admit I haven't been paying much attention to the RSS/Podcast client market, as my RSS agregator already has this feature included.
Anyway, IGG Software just released their RSS podcast client, which integrates with iTunes and even syncs with your iPod.
Looks good, although I haven't tested it yet. On the other hand, I am wondering why not just pack these features in to a "standard" RSS reader/client?
New RSS Reader with Integrated Internet Browsing Features
ToolButton just released a new version of their desktop RSS reader, which in addition to RSS also offers integrated Web search and automatic form fill-in.
"Computer users have a common complaint of constantly opening and closing windows. To make their Internet experience more enjoyable ToolButton integrated several useful applications into one deskbar," said Dale Janssen, Chief Creator and President of ToolButton Inc. "Users now have the ability to search multiple search engines without leaving the program they are working in, read RSS feeds without opening a separate program and, with one click of the mouse, automatically fill in web forms."ToolButton's search function provides access to a menu of over 80+ search engines conveniently organized in 8 categories from Finance to Reference.
Not a bad feature set. Soon we can perhaps expect an RSS reader that heats food and cooks coffee:) Just joking, great work guys!
Why are New RSS Feeds Still News?
I must see at least 2 to 3 press releases about some popular/renowned/large media house going in to RSS every week. "Going in to RSS" means providing their visitors with RSS feeds of course and not anything exotic.
While I'm really happy that RSS is getting press all the time, I have to wonder why are new RSS feeds still considered news? Isn't it about time we accepted RSS as a "near-mainstream" content delivery channel and started thinking of it as part of our daily lives?
But hey, everything that does something to further popularize RSS must be good, right?
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).