A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Google Launches Their Feed/Blog Search

 
 

This has been all over the news today --- Google just launched their "blog" search engine, complete with "search feeds" and everything else we'd expect from Google, except perhaps an integrated RSS Reader.

I certainly have nothing to complain about, as my sites practically own the "rss marketing" search ... although I'm on on top for most of the other keywords I'm targeting.

But that's really not the point. There's something more interesting and perhaps somewhat funny to discuss here:

"The goal of Blog Search is to include every blog that publishes a site feed (either RSS or Atom). It is not restricted to Blogger blogs, or blogs from any other service."

Hmmm ... now, how does Google really know what's a blog and what isn't? I'm guessing there might be some algorithms that can help identify blogs, but how can they be sure?

Or, which is actually somewhat worrying, are they equating blog search with RSS feed search, as their own description might imply?

If this is search based on feeds, why not just mark it as such?

Why?

Well, simply because RSS can carry so much more content than just blog posts ...

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).