A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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How Big is the RSS Opportunity? Join in ...

[03.05.2005 l Rok Hrastnik]

We've been discussing how big the RSS opportunity is quite frequently within RSS development & marketing circles for the past few months.

But we never seem to get to the "final" answer, supported by most of the industry. We all know that ...

RSS is the most reliable content delivery channel;
it increases search engine rankings;
it enhances e-mail marketing and builds on that relationship;
it generates media coverage through content syndication;
it develops online conversations;
and so on ...

But the key questions still remain ...

a] Given the spending that people are making in internet marketing, what percentage will RSS based initiatives have within 3 years?

b] What is the potential RSS marketsize?

c] How will RSS establish itself in the marketing world?

Your comments, feedback and insights are most welcome. Either post them below or send us a trackback with your own post on this ...

And please share the word, we'd like to get as much feedback as possible.

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik