A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
Bill Flitter of Pheedo is starting a series of articles on how to buy RSS advertising, beginning with some basic background information on RSS for marketers.
Unfortunatelly nothing on buying RSS advertising yet, but it's a good intro to RSS marketing.
Especially two interesting points:
"RSS is the new email newsletter RSS is poised to become an important content delivery mechanism in mainstream media. It will soon represent a permanent and fundamental change in the way information will be shared, viewed and acted upon online. It will reshape the way people interact with the web for several reasons."
"Many publishers catering to the early adopter and tech markets are seeing 40% month-over-month growth rate in their RSS traffic. Some are seeing 50% of their traffic come from their RSS feed, with a corresponding decline in email subscriptions."
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).