A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
The Longorn RSS team just started a work-in-progress, which will become a Windows RSS Publisher's Guide.
They start by providing instructions for RSS Autodiscovery, not exactly something new, but also provide some interesting best practices for this feature.
a] Choose good tiels for your feeds, because IE 7 will display the title as you write it in your autodiscovery tags.
b] Microsoft recommends you select an RSS format and then stick to it, instead of listing the same feeds in different formats, since that will only confuser the user.
c] While you can list as many feeds as you like, you need to make sure that the first one listed is the one most relevant to the page itself.
d] And of course, this one goes without saying, even though you've taken care of RSS Autodiscovery, continue providing links to your feeds in the actual page.
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).