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Covers everything from RSS for direct marketing to using RSS for SEO. The RSS Cases Blog
The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases. [June 14, 2007] [April 4, 2007] [March 26, 2007] [March 26, 2007] [March 22, 2007] |
You are here: Home » The RSS Marketing Diary » RSS Advertising » Huge Interest in RSS and Blog Advertising June 6, 2005 Huge Interest in RSS and Blog Advertising This just in from Forrester: 64% of U.S. advertisers would advertise in blogs and 57% would place RSS ads. 64% would advertise in blogs, 57% would place RSS ads by ZDNet's ZDNet -- Forrester says total US online advertising and marketing spending will reach $14.7 bln in 2005, a 23% increase over 2004. Online marketing and advertising will represent 8% of total advertising spending in 2010. Search engine marketing will grow by 33% in 2005, reaching $11.6 bln by 2010. Display advertising, which includes traditional banners and sponsorships, [...] As predicted, RSS advertising will experience amazing growth, and there's really very little anyone can do about it now, no matter how certain RSS circles might disslike RSS advertising. The money is coming, and publishers will follow.
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