Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Important Developements in the Branded RSS Aggregator Arena

 
 

NewsGator just announced the launch of their NewsGator Media Platform, a "Private Label RSS Service for Media Companies", which is practically a branded RSS aggregator that media companies can promote to their visitors to convert them to RSS users and at the same time increase brand exposure and achieve a more personal contact with their readers.

Not a moment too soon, if NewsGator wants to catch market leadership. While the idea of branded RSS aggregators is not entirely new, there haven't been many implementations of the concept yet.

If your company is wondering why you might need your own branded RSS aggregator, the explanation is simple: just imagine your readers and customers using your branded e-mail client every day, performing much of their daily internet activities using your software, and at the same time being connected with you in a unique way and perhaps even having the option of ordering from you or communicating with you directly from the client. The power of a branded RSS aggregator can come close to this.

And if you're still wondering about RSS, these two statements from NewsGator's press release just might convince you:

Mike Higgins, Senior Vice President and COO of Media News Group Interactive said, "We believe that RSS-based reading is the next generation for a rich, personalized experience for our readers. We're extremely excited to partner with NewsGator, the clear leader in this space, around this vital industry innovation."

Gil Asakawa, Executive Producer for The Denver Post said, "We're excited to be working with NewsGator to develop a tool for our readers to take advantage of the burgeoning RSS universe, and to personalize their news from The Denver Post. There's a huge opportunity here to popularize RSS as a mainstream format."

Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).