Interactive Optimization Blog Launched

As I already explained, MarketingStudies.net is expanding its content to also covering Interactive Marketing Optimization and Analytics.

Essentially, this was the next logical step in the website evolution, considering that B2C e-commerce is in my blood, a passion, and something I do every day.

While I did say B2C e-commerce, the lessons learned can be applied to any other interactive field and to B2B is as well.

Why Read This Blog Anyway?

Get the spin on interactive marketing optimization from an e-commerce director's point of view, working from the perspective that every online activity needs to generate a positive ROI
Learn channel integration strategies and processes that combine everything from direct response television, telemarketing and direct mail to online
Get a view of interactive optimization from the Central and Eastern European perspective, although rooted in US experience and approaces
Take a fully actionable approach to online analytics and optimization

What Qualifies Me to Write About Interactive Optimization?

I'm the International Internet Director for Studio Moderna, managing our internet operations in 21 CEE countries, with more than 130+ e-commerce sites
Interactive optimization, in addition to long-term strategy development, is the key focus of my internet marketing activities
I'm responsible for direct internet sales in 21 countries, as well as keeping all internet costs within strictly set boundaries
I work in a 100% multi-channel environment
I know my business:) It's not just work, but a hobby and a passion

But enough about me.

This blog is about how you can optimize your interactive marketing activities.

To get us started, here's a quick reading list of the top online analytics blogs, and here's the first part of the discussion of how conversion benchmarks are the greatest hoax in internet marketing.

uhv3ZE A number of universities have awarded her honorary degrees, and she earned a prestigious job on the staff of Detroit congressman John Conyers. In 1988 Roxanne Brown noted: "Thirty-two years after she attracted international attention for sparking the Montgomery Bus Boycott, Mrs. Parks's ardent devotion to human rights still burns brightly, like a well-tended torch that ignites her spirit and calls her to service whenever she is needed."

Posted by: Elizabeth Talor at July 26, 2007 4:28 AM

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Posted by: Liz Barton at March 27, 2007 12:52 PM

o many LP's that I likely won't have completed converting them before I die! lolI am usin

Posted by: o many LP's that I likely won't have completed converting them before I die! lolI am usin at September 14, 2007 11:51 PM

Posted by: o many LP's that I likely won't have completed converting them before I die! lolI am usin at September 14, 2007 11:52 PM

Tags : boxfiddler , MP3 Discussion threads 2007-08-03 MP3 Technical Downloads from TechRe

Posted by: Tags : boxfiddler , MP3 Discussion threads 2007-08-03 MP3 Technical Downloads from TechRe at September 14, 2007 11:54 PM