A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Internal Out-of-the-Box RSS Systems

 
 

Fully-featured RSS readers might sometimes be too much for internal staff that's only interested in receiving highly-relevant internal content updates, even if integrated in an e-mail client.

Let's face it - not everyone cares or wants to care about receiving content via RSS. I'm not talking just about the "term" [RSS], but about the actual desire to receive streamlined syndicated content. For some people, it's just not there.

At the same time it's clear that RSS is almost the perfect tool for internal communications, keeping staff updated on various "corporate" developments or developments in direct regard to their work.

The solution, as demonstrated by the Irish Health Services with their RSS for Emergency Planning Initiatives, implemented by Nooked, might be to offer a desktop alert system, running on RSS in the background, to deliver only the highly relevant "official" information to internal staff.

"By downloading a small desktop application, public health staff can now be kept up to date of changes and updates to their own emergency planning materials, but also be kept aware of disease outbreaks through such resources as the World Health Organisation and the BBC, as well as self-authored postings, managed through the Nooked Feedwizard solution."
Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).