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You are here: Home » The RSS Marketing Diary » RSS Services for End-users » Internal Out-of-the-Box RSS Systems January 23, 2006 Internal Out-of-the-Box RSS Systems Fully-featured RSS readers might sometimes be too much for internal staff that's only interested in receiving highly-relevant internal content updates, even if integrated in an e-mail client. Let's face it - not everyone cares or wants to care about receiving content via RSS. I'm not talking just about the "term" [RSS], but about the actual desire to receive streamlined syndicated content. For some people, it's just not there. At the same time it's clear that RSS is almost the perfect tool for internal communications, keeping staff updated on various "corporate" developments or developments in direct regard to their work. The solution, as demonstrated by the Irish Health Services with their RSS for Emergency Planning Initiatives, implemented by Nooked, might be to offer a desktop alert system, running on RSS in the background, to deliver only the highly relevant "official" information to internal staff. "By downloading a small desktop application, public health staff can now be kept up to date of changes and updates to their own emergency planning materials, but also be kept aware of disease outbreaks through such resources as the World Health Organisation and the BBC, as well as self-authored postings, managed through the Nooked Feedwizard solution."
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