A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Is Spyware Coming to an RSS Feed Near You?

 
 

Richard Stiennon, director of threat research at anti-spyware software vendor Webroot, already made some public predictions on how RSS might be next on the list of malicious software developers.

And he just reconfirmed his conviction this Friday, as reported by TechWeb:

In Stiennon's opinion, his most distressing prediction is that spyware will latch onto RSS (Real Simple Syndication) as a way to distribute ad- and spy-style software.

"I'm extremely concerned about this," said Stiennon. "Already we're seeing marketers look to RSS. A recent list by marketing types on why RSS is better than e-mail, for example, had 'no more annoying complaints about spam' at number 8. Where marketers go, adware and spyware writers follow."

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).