A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
With all the negativism RSS advertising has been getting from the more hard-core parts of the blogosphere it's a wonder that anyone's daring to try placing ads in their feeds at all.
OK, it's not that bad, but there is quite a great deal of people being worried that ads in RSS feeds will turn away subscribers.
Well, I just had the most amazing interview on RSS metrics today with Dick Costolo of Feedburner and Stuart Watson of Syndicate IQ.
Among other things Dick shared their metrics based on the 60,000 feeds managed through their service and made an official statement that feeds with ads are not losing subscribers and have not begun losing subscribers since implementing ads.
The interview was quite long, so we'll be releasing it in installements throught-out the forthcoming week, putting the focus on RSS metrics.
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).