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Covers everything from RSS for direct marketing to using RSS for SEO. The RSS Cases Blog
The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases. [June 14, 2007] [April 4, 2007] [March 26, 2007] [March 26, 2007] [March 22, 2007] |
You are here: Home » The RSS Marketing Diary » RSS Advertising » It's Official: Ads in RSS Feeds Do Not Turn Away Subscribers June 8, 2005 It's Official: Ads in RSS Feeds Do Not Turn Away Subscribers With all the negativism RSS advertising has been getting from the more hard-core parts of the blogosphere it's a wonder that anyone's daring to try placing ads in their feeds at all. OK, it's not that bad, but there is quite a great deal of people being worried that ads in RSS feeds will turn away subscribers. Well, I just had the most amazing interview on RSS metrics today with Dick Costolo of Feedburner and Stuart Watson of Syndicate IQ. Among other things Dick shared their metrics based on the 60,000 feeds managed through their service and made an official statement that feeds with ads are not losing subscribers and have not begun losing subscribers since implementing ads. The interview was quite long, so we'll be releasing it in installements throught-out the forthcoming week, putting the focus on RSS metrics.
Comments
Well I'll have to listen to this one as my records say an altogether different story. It maybe that I did something wrong, it maybe that a small text ad at the end of every post is too much, it maybe that having expressed so many times my negative feelings about ads in RSS feeds I did influence my own readers, but after a short but thorough 72-hour experiment with Google Ads inside my main RSS feed clickthrough results were absolutely dismaying. More dismaying is the fact that impressions were there, and in the thousands, but apparently nearly no-one chose to click on those ads. So, while I do not consider my experimentation closed, I have promptly turned off ads inside Robin Good Latest News. I am unable due to the RSS infrastructure I use to tell with precision whether, as a conseuqence of those ads, there has also been a singificant drop in RSS subscribers to my feed. The impression, which could be wrong, is that there has been a drop which is reflected in both overall traffic to the site and in lowered metrics for Google AdSense inventory during those same days. Anyone else, without a vested interest, having similar experiences? Hello! Good Site! Thanks you! rgnjlmmyluv Hello! Good Site! Thanks you! drbylvmcrf Post a comment
Related Articles [August 11, 2005] [August 1, 2005] [July 19, 2005] [July 19, 2005] [June 16, 2005] [June 16, 2005] [June 14, 2005] [June 14, 2005] [June 6, 2005] [May 26, 2005] |
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