A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Jupiter Research Responds

 
 

Fergus of Nooked just sent me a link to a post on one of Jupiter Research's blogs, claiming that we're taking their statements about RSS out of context.

a] I would love to respond to their post personally on their site, but they unfortunatelly do not allow coments.

b] The original article was posted on March 21st and was linked to from quite some sites, and many people in the RSS industry. And actually, their story got quite some coverage. Jupiter Research have not commented on this until today.

c] Yes, it's true, probably none of us read the report first-hand, but rather commented on the article about it in DMNews.com. The price of the report was probably beyond most of us. But wouldn't it be interesting if Jupiter Research actually shared the report with some RSS writers?

d] Even though the article is about two months old right now, I still stand by my comments.

e] And yes, Jupiter Research is certainly "in the game" when it comes to their own RSS feeds.

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).