Jupiter Researches' Survey Finds Only 3% Use RSS - A Highly Desirable Demographic

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August 27, 2005

Jupiter Researches' Survey Finds Only 3% Use RSS - A Highly Desirable Demographic

posted by Rok Hrastnik in RSS Statistics

A new survey from Jupiter Research, conducted on a sample of 4,000 internet users, finds that only 3% use RSS.

"The average consumer of blogs, RSS/XML feeds and Podcasts is male, earns big bucks and, in the case of Podcasts, is a youngster ..."

According to Jupiter Research, RSS users are a highly desirable demographic, with annual incomes over $75,000, and are between the ages of 35 and 44.

Of RSS/XML users surveyed, 89 percent said they regularly buy stuff online. Of regular blog consumers surveyed, 77 percent purchase goods and services online, while 69 percent of Podcast aficionados regularly buy online. That compares with 62 percent of the total online population who do so.

The data itself is not surprising at all, again focusing only on users that actually know they are using RSS, but not those for example that are using RSS without knowing they actually are ... such as in the case of many users of the most popular RSS aggregators, such as MyYahoo!

Comments

When I first saw the 3%, I said so?, but reading the the demographics, you can see the importance of focusing attention on this group.

With Vista (the new ie browser) taking full advantage of RSS, need I say more.

Thank you for the data and update.

jack

Posted by: Jack Kennard at August 29, 2005 1:18 PM

Hi,

I am looking to buy 10 Apple iPod Video 60Gbs. This will probably increase, but I am looking for a 10 unit trial run. I will probably buy 10 every 1 or 2 weeks, but as I am new to this business, I will start at 10.

I preferably would like to personally pay and collect the goods, so preferably people who live in or near London.

Please EMAIL me on: themedal2000@yahoo.co.uk

Posted by: Ben Hurry at June 2, 2006 10:39 PM

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