Kanoodle and Moreover Join Forces for RSS Advertising

MediaWeek just released the news that Kanoodle is starting to offer ad space in RSS feeds, starting with feeds from Moreover, one of the largest news aggregator providers in the world.

"Contextual advertising provider Kanoodle, which runs sponsored links based on specific content on a wide network of publishers, is offering its partners the ability to integrate ads within each sites' RSS (Real Simple Syndication) content."

"The new product from Kanoodle, BrightAds RSS, is available for small to mid sized publishers to manage on their own. Kanoodle has been serving text advertisements within several larger publishers' RSS content for the past year."

With this move, Kanoodle joins the early RSS advertising pioneers such as Pheedo, to further develop the world of RSS advertising and perhaps slowly even bring it to the mainstream.

While many purists will resent RSS advertising, there is probably no stopping it. What however remains to be seen is how companies are going to approach this new medium, hopefully not attacking it with irrelevant ads that will anger RSS users ...