A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Lacking Podcasting and Videocasting Tools: QuickTime 2 RSS

 
 

Podcasting and Videocasting offer many benefits to marketers, especially with their ability to better capture emotion, better demonstrate a certain topic (especially videocasting) and also make it "easier" and quicker for marketers to produce quality content, as it's usually much simpler to present and speak than to write.

Unfortunatelly, the "easier" part is still a problem. Why can't we get a one-package solution that:

a) we can use to record audio and/or video;

b) easily and quickly edit our recording;

c) easily (streamlined) export the recording in multiple formats, appropriate for multiple different consumption media;

d) easily upload the file to the Web;

e) easily enclose the file into an RSS feed, with additional text comments;

f) easily post the (e) point on the website as web.

All of this in a simple few-click streamlined experience ...

Apple is actually rumored to come quite close to this solution, with their QuickTime 2 RSS tool to easily create a recording and have it automatically published in an RSS feed.

I am wondering about the editing part, but otherwhise than that, this sounds like a very viable solution. The only problem --- it seems it's going to be only QuickTime based, posing as a cross-platform problem.

But there's certainly a business model just waiting to be discovered here ...

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).