Lacking Podcasting and Videocasting Tools: QuickTime 2 RSS

Podcasting and Videocasting offer many benefits to marketers, especially with their ability to better capture emotion, better demonstrate a certain topic (especially videocasting) and also make it "easier" and quicker for marketers to produce quality content, as it's usually much simpler to present and speak than to write.

Unfortunatelly, the "easier" part is still a problem. Why can't we get a one-package solution that:

a) we can use to record audio and/or video;

b) easily and quickly edit our recording;

c) easily (streamlined) export the recording in multiple formats, appropriate for multiple different consumption media;

d) easily upload the file to the Web;

e) easily enclose the file into an RSS feed, with additional text comments;

f) easily post the (e) point on the website as web.

All of this in a simple few-click streamlined experience ...

Apple is actually rumored to come quite close to this solution, with their QuickTime 2 RSS tool to easily create a recording and have it automatically published in an RSS feed.

I am wondering about the editing part, but otherwhise than that, this sounds like a very viable solution. The only problem --- it seems it's going to be only QuickTime based, posing as a cross-platform problem.

But there's certainly a business model just waiting to be discovered here ...

taWm7g A number of universities have awarded her honorary degrees, and she earned a prestigious job on the staff of Detroit congressman John Conyers. In 1988 Roxanne Brown noted: "Thirty-two years after she attracted international attention for sparking the Montgomery Bus Boycott, Mrs. Parks's ardent devotion to human rights still burns brightly, like a well-tended torch that ignites her spirit and calls her to service whenever she is needed."

Posted by: Elizabeth Talor at July 25, 2007 10:18 PM

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