A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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Let It Sink In: RSS is NOT a Business Model

[29.03.2006 l Rok Hrastnik]

... at least not if you're a non-RSS focused business that's selling practically anything but RSS services.

I'm quite tired of people constantly asking "But what's the RSS business model? How can we monetize it?"

Well, just read today's article about BabyCenter.com.

RSS is not a strategy. RSS won't save your business. RSS isn't something you can sell or directly monetize.

What RSS will do is help you increase your marketing effectiveness and impact. It will help you take your existing marketing strategy and improve it with new opportunities to deliver your content and even expand the strategy.

So yes, it will help you make more money, develop relationships, market better and all of that ... from increasing your traffic and getting more of your content delivered to improving your search engine rankings. And if you're in the ad space sales business, it will help you sell more by providing you with new ad venues.

We're talking about indirect monetization.

But let's just stop talking about how RSS can work as a business model (again, unless you're an RSS vendor).

If "it's" not there, it won't be there with RSS.

If your marketing strategy sucks, it won't get any better because of RSS.

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik