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You are here: Home » The RSS Marketing Diary » RSS Marketing » Let It Sink In: RSS is NOT a Business Model March 29, 2006 Let It Sink In: RSS is NOT a Business Model ... at least not if you're a non-RSS focused business that's selling practically anything but RSS services. I'm quite tired of people constantly asking "But what's the RSS business model? How can we monetize it?" Well, just read today's article about BabyCenter.com. RSS is not a strategy. RSS won't save your business. RSS isn't something you can sell or directly monetize. What RSS will do is help you increase your marketing effectiveness and impact. It will help you take your existing marketing strategy and improve it with new opportunities to deliver your content and even expand the strategy. So yes, it will help you make more money, develop relationships, market better and all of that ... from increasing your traffic and getting more of your content delivered to improving your search engine rankings. And if you're in the ad space sales business, it will help you sell more by providing you with new ad venues. We're talking about indirect monetization. But let's just stop talking about how RSS can work as a business model (again, unless you're an RSS vendor). If "it's" not there, it won't be there with RSS. If your marketing strategy sucks, it won't get any better because of RSS.
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