A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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Making RSS More Usable: Attention

[18.01.2006 l Rok Hrastnik]

The Syndicator Blog from IDG (sorry, no actual author referenced) writes about what most of us are experiencing - content overload from our RSS Readers.

The author calls for artifical intelligence ... which isn't far-fetched at all and is just around the corner.

"But as my NetNewsWire (i'm a mac user) reader grows and grows and grows, I'm starting to wonder (like many) how I'm going to manage and actually absorb all of these feeds.
Do I need a algorithm that sorts through my feeds and gives me what Id normally want to see *plus* some stuff that's interesting? Artificial intelligence, anyone?"

The artificial intelligence is coming in the form of RSS Readers that will be capable of following what users pay attention to and then use that data to serve and recommend more relevant RSS content to them.

One of the first such services might come from Attensa who are focusing their RSS efforts especially on this field, and are actually betting on attention services being offered as background tools to run in the most popular RSS Readers, to thrive and flourish in the world of RSS Readers run by Microsoft, Google and Yahoo!

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik