Marketers Ruining RSS?

From Consumercy:

"What does it take to spoil the sanctity of any medium? Thousands of people who believe in that medium and a buncha marketeers who fart in the breeze so that it reaches all.

This time it's RSS. And how do they push it?..."No more worries about spam filters". Not until you needle-drivers make it necessary to have RSS bar'ers."

The post continues with a link to Unleash the Marketing and Publishing Power of RSS.

I guess I'm the "farter" in this case, "soliciting the unsuspecting crowd to get on the RSS wagon, and ruining RSS as a content delivery channel in the process".

I might be one of the last people in the world considered to agree with this, but I actually do think that the author makes a valid point.

Yes, we, marketers, are usually to blame for over-saturating markets and turning good things in to negatives. Just remember e-mail and what spam is doing to it.

While I don't actually consider the spammers to be marketers, it all started with a few marketers discovering the marketing impact of e-mail. But it was bound to happen, as it was with RSS.

The world goes on, and marketing uses of RSS will continue to grow. There's no doubt that some bad apples are, sooner or later, going to find a way to exploit RSS and perhaps even bring us to the edge of its destruction.

But that's just life as well ...