| Contacts l Help l About |
| Subscribe to the RSS Marketing e-zine
Providing strategic semi-monthly views on best RSS uses and practices and latest RSS news. [privacy] |
 |
|
|
||||||
|
|
|
|
|
|
Covers everything from RSS for direct marketing to using RSS for SEO. The RSS Cases Blog
The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases. [June 14, 2007] [April 4, 2007] [March 26, 2007] [March 26, 2007] [March 22, 2007] |
You are here: Home » The RSS Marketing Diary » RSS Public Relations » Marqui Wasn't Ready for 'RSS Conversations' March 1, 2005 Marqui Wasn't Ready for 'RSS Conversations' Marqui can well be noted as one of the pioneers of relevant, ethic and transparent use of bloggers to publicize a product for a fee. Of course, some will dissagree:) During the course of their program Marqui even seem to have created a new position in the marketing world, a Conversation Coordinator. And they most certainly devised an engenious marketing campaign that spawned dozens and dozens conversations about their product, all generating more publicity and prospects. But were they ready for these conversations? Robin Good, in a recenent interview, seems to believe they were not. "I didn't like the fact that while Marqui wanted to do this badly, its people and infrastructure weren't ready for it. An important lesson for all marketers: regardless of how smart your plan is, if you can't execute it just as well, you fail.
Comments
ads 2007-07-24 Convert your favorite vinyl albums to MP3 s with the Ion iTTUB turntable W Post a comment
Related Articles [June 13, 2005] [April 24, 2005] [April 4, 2005] [March 10, 2005] [March 3, 2005] [February 15, 2005] [February 6, 2005] [February 6, 2005] [February 2, 2005] [February 1, 2005] |
Latest RSS marketing and RSS publishing news, commentary, advice and developments. Your primary source for RSS marketing information and marketing development. Edited by Rok Hrastnik RSS Feed for this Blog:
Unleash the Marketing & Publishing Power of RSS
The e-book that is defining RSS marketing. Click here
|
 |
|
|
Get the free crash-course in RSS marketing, to find out exactly how you'll profit from implementing this new technology.
