A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Microsoft Discussing the RSS Icon in IE7

 
 

The Microsoft Team RSS is discussing what icon to use in their IE7 toolbar to represent RSS feeds.

Go take a look and contribute your comments.

Personally, I'm not really happy about any of their choices, but the best is number 4, showing the broadcasting of content.

Basically, #4 is the only one really describing some of the essence of RSS, with all others really not having much to do with it and really being more a creative statement than a user-oriented design function.

Also, putting some text in the icon, such as "Feed", would also not be a bad idea, just to further explain things to users.

The interesting thing is that among their comments many people seem to prefer the old XML button, although research shows the button not only being dead, but never taking life in the first place. Sorry, XML is just to techie.

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).