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You are here: Home » The RSS Marketing Diary » RSS Marketing » More Coupon RSS Feeds: Zixxo April 24, 2006 More Coupon RSS Feeds: Zixxo It's amazing how coupon "dealers" are starting to adopt RSS to allow their users to receive coupons via RSS feeds, in addition to other channels. The newest player in this field is Zixxo, who actually give you access to local coupons, instead of just national "coverage". They are taking a somewhat different approach than the Cost Savings Network by requiring users to first register with their e-mail address ... which depending on their marketing model might either be good or bad. The lesson here is simple: if you request an e-mail address from your users before giving them access to your RSS feeds, you better have a very good business reason for doing so.
Comments
I'm the CEO of ZiXXo. When we launched our service, the customized email "Deal Alerts: and RSS "Deal Feeds" were tightly integrated. As such we needed registration for both to users from entering bogus email addresses for the Deal Alerts which would result in spam. However, based on user feedback, within about 48 hours of our launch we separated them, so we no longer require our minimalist registration for RSS feeds, you can get them anonymously now. Mike, thank you for sharing this with us, and allow me to congratulate you on your move. ow, too bad...this wasn't available when I began my LP to CD conversion process. I have s Post a comment
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