A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
2010 © Guericom d.o.o.
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
It's amazing how coupon "dealers" are starting to adopt RSS to allow their users to receive coupons via RSS feeds, in addition to other channels.
The newest player in this field is Zixxo, who actually give you access to local coupons, instead of just national "coverage".
They are taking a somewhat different approach than the Cost Savings Network by requiring users to first register with their e-mail address ... which depending on their marketing model might either be good or bad.
The lesson here is simple: if you request an e-mail address from your users before giving them access to your RSS feeds, you better have a very good business reason for doing so.
If it's not neccessary, just don't do it.
 |
Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).