A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

More Enterprise RSS Examples

 
 

InformationWeek has an article with some new and interesting enterprise RSS examples, which especially show that RSS will find its place behind the firewall in the corporate world.

a] Disney ABC Cable Networks Group
Disney, using NewsGator software, which integrates with Microsoft Outlook e-mail clients, uses RSS to avoid the overload of "occupational spam" and to provide employees with live information with links to the original internal reports. In simpler terms, they're using RSS to partially deliver internal information instead of using e-mail.

b] ING Group N.V. (insurance and financial-services company)
ING Group N.V. recently implemented Inc.'s Enterprise Syndication Server to deliver work-related information via RSS. They're basically taking information from their company portals and delivering the latest "headlines" to their employees, without the employees having to actually visit the portals to find out what's new. They're also doing some specialized content deliver to individual specialists from their internal business applications. A good example of this is an RSS channel for the finance department called 30-days-past-due receivables.

c] The Integrated Justice Information Systems Institute
The institute is blogging (and also delivering this information via RSS) to keep committee members up to date on recent developments.

d] New College of California
"New College of California, a small liberal-arts college in San Francisco, has been using KnowNow's LiveServer to coordinate and integrate business-critical reports, some generated manually and some by older computer systems. With RSS, the management and distribution of reports is easier. "These legacy systems depended on having applications installed on your computer," says Mark Gould, a developer in information services at New College. It "helps immensely" that reports can now be read using a browser, he says."

Although these RSS implementations are still quite simple, they greatly aid companies in either reducing contraproductive "e-mail time" or getting content delivered to employees without them having to visit certain portals to find out what's new.

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).