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Covers everything from RSS for direct marketing to using RSS for SEO. The RSS Cases Blog
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You are here: Home » The RSS Marketing Diary » RSS for Webmasters » More on RSS and Copyright Issues: Still No Solution January 23, 2006 More on RSS and Copyright Issues: Still No Solution Copyright and RSS have always been a big issue, since RSS makes it so easy to take content from content producers, display it in full on your website and use it to generate more traffic, search engine juice and especially make money by placing ads next to that content. It's certainly inviting for marketers to take advantage of this RSS capability and it's also understanding from publishers to want to protect their content in some way. The problem is that there is still no clear consensus on what's wrong and what not. John Palfrey at the Berkman Center at Harward Law School continues the discussion and comes quite close to the solution I've been proposing some time ago. Basically, the solution is to re-syndicate only the headlines with a short digest, giving full credit to the source, making both the publisher and the marketer happy. [there's more to it, but just read John's post for that] This in fact does seem right, as it protects both the publisher and at the same time represents the natural use of the RSS channel, also making it possible for marketers to create RSS Radars that filter content from multiple RSS sources based on precise keyword combinations. Having said this, I am fully against re-publishing full-text of RSS feeds, as that comes very close to "stealing" from publishers. But I also have to wonder what this line of thought means for services like Gmail, which base their model on placing ads around full-text content generated by third parties? Comments
Rok, I agree. This is what I've been saying as well: to protect yourself, use only partial-text feeds. If someone wants to republish your content because they like your writing, they should contact you for permission. You're right copyright is a real issue with RSS. This is why stepwebz.com (http://www.stepwebz.com) has come up with a content distribution program for publishers willing to promote and monetize their RSS feeds. This program enables publishers to license their content to other web sites and weblogs. You can get more details about the program on this page: 1. In Gods Hands 4:08 5.10 Mb 2. Say it Right (Rauhofer remix part 1) 8:34 9.10 Mb 3. Maneater (Rauhofer mix Show) 5:34 Post a comment
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