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The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases.

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You are here: Home » The RSS Marketing Diary » In the Media » More "RSS Publicity" from the Blogging Community

January 19, 2005

More "RSS Publicity" from the Blogging Community

From Paul Chaney and Radiant Marketing Group:

"I don't want to over-hype the book, but I must say it will give you all the knowledge and expertise you need to use RSS successfully for marketing purposes. I think it might be particularly useful to small businesses.

If you've relied on email marketing to get your message to consumers, you will really want to learn the advantages RSS has to offer, and how it can compliment your email marketing efforts. "

From Bill French at MyST Technology Partners:

"This is a big, big book?more than 550 pages (comprehensive is the word that comes to mind)?but there's also a short version available for those readers that don't have the time to explore RSS in-depth and are only interested in setting up their RSS feed as soon as possible. The e-book also includes more than 55 real-life examples and case studies that will show you how it all works (from the marketing and publishing viewpoint) to help you get the most out of RSS in the shortest possible time."

From Adland:

"There is a new e-book in town, this one covers RSS in depth from a publishers/marketeers point of view, and you can pick it up over at MarketingStudies.net right now. The book, Unleash the power, covers all aspects of RSS, how to make your feed, RSS vs Mailinglists, how to promote it, how to use it."

From Heiko Hebig of Six Apart Germany:

"Unleash the Marketing Power of RSS - Everything you wanted to know about RSS but were afraid to ask. The 550 pages e-book is probably the most comprehensive review of RSS for marketing to date. Oh, and it comes with 33 expert interviews on RSS, and one of the experts happens to be me."

From Kim Bloomer on Kick The Email Habit:

"Hello Online Marketers! Okay, finally the ebook we've all been waiting for: Rok Hrastnik's "Unleash the Marketing & Publishing Power of RSS!"

From Derek Scruggs:

"Rok Hrastnik has written an incredibly comprehensive e-book about RSS for marketing, and I'm not just saying that because I'm in it."

From Dwight Shih:

"Rok Hrastnik's RSS e-book: Unleash the Marketing & Publishing Power of RSS is now available. If you're looking for a single stop resource on the use of RSS in marketing and business, then this is for you."

From Rick E. Bruner at Business Blog Consulting:

"Rok Hrastnik has just produced a huge study on RSS and its power for both marketing and publishing. Price: $39.95. He sent me a preview copy, but I confess to having been too busy lately to have given it proper attention, so I'm just going to rip off what my pal Tig over at MarketingVox said about it ..."

From James Robertson at Smalltalk Tidbits:

"It's a pretty good summary of what RSS is and how it works, but not at the technical implementors level. This is aimed at marketing and sales folks who would like to know what the buzz about syndication is about, and how it can be used."

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