A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

My RSS Creator Review & Audio Interview With Rodney Rumford

 
 

One of the good things of being the author of an acclaimed e-book on RSS marketing is the opportunity to take a variety of RSS publishing solutions for a "test drive".

I recently had the privilege of testing the My RSS Creator, an easy to use hosted RSS publishing solution, and then doing an audio interview with one of its fathers, Rodney Rumford.

Listen to the interview here [.mp3; 7MB]

Of course, we don't only discuss their solution, but RSS marketing in general as well. Rodney gives some great practical examples and RSS case studies, discusses attaching different documents to RSS feed content items (such as PDF whitepapers) and content syndication.

The My RSS Creator Review

Before reading the review, to make things clearer and easier to understand, take a look at this quick video demonstration of My RSS Creator (just push the Play button at the bottom of the video):


As you can see from the video review, the My RSS Creator really is an easy to use tool, which will get you started with RSS in the shortest possible time, especially with key usability features such as generating the HTML code for various RSS subscribe buttons; the integrated RSS search engine & directory submitter, which is actually quite a unique feature as far as RSS publishing solutions go; integrated pinging of Yahoo and Moreover; creation of RSS Auto-discovery tags; and the option of creating and hosting your archives pages on their server.

Another welcome feature is the capability of adding enclosures to your content items, which I really haven't seen in many such solutions. Also, something not seen often with hosted solutions, they let you host your RSS feed file on your server, which does help when it comes to improving your search engine rankings.

True, you won't find advanced RSS marketing features, such as RSS subscriber tracking, subscription forms, follow-up content items or RSS customization, but that's not the goal of this solution anyway.

If you just want to get started publishing an RSS feed as soon as possible, with as little effort as possible and without learning much about RSS, this might be for you.

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).