A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

My Web: Your Personal Web from Yahoo!

 
 

The past few days have been amazing in terms of RSS news and developments, and it just keeps getting better.

CNET just released the news of Yahoo!'s new personal search/web feature.

My Web promises to give Yahoo! users the capability of archiving their past searches and results, and then allowing people to share that with their friends.

But the real news is somewhere else ...

"My Web's features also include tools that let people automatically save their searches, archive exact copies of Web pages as they appear at a certain time, and import bookmarks from Microsoft's Internet Explorer browser. In addition, My Web gives surfers the opportunity to add notes to saved pages, create Web sites detailing favorite saved pages, and publish shared pages via RSS feeds."

The capability of publishing your shared pages via RSS extends the "personal web", giving users the power to create their own little sub-sets of the Web and share that with the rest of the world.

I can just see new features coming up, such as "Favorite My Web SiteMaster", with people subscribing to selections from other users, ranking them and creating a new level of "SiteMasters" --> the people who search and organize the Web for others, the editors of the Web of tomorrow.

Something like del.icio.us, only with integrated search.

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).