A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

New IE Toolbar-Based RSS Reader Released

 
 

Byte Scout just released the 2nd edition of their Feed Scout RSS Reader. Feed Scout is actually an IE toolbar-based reader, meaning that it integrates with your Internet Explorer, giving you access to your RSS feeds directly from your browser.

One of the more notable features of the reader is its filtering capability, allowing you to filter content items against sets of keywords, which is the first step to a more controlled content consumption experience.

A flash demo of the reader is available here [I wish everyone would start doing these, instead of forcing us to download & install to try the software out].

Also, for those not wanting to pay for an RSS reader, they also released a free tuned-down toolbar.

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).