A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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New RSS Advertising Case Study from MarketingSherpa.com

[16.06.2005 l Rok Hrastnik]

Does RSS advertising work?

The latest article from MarketingSherpa.com, about the GoToMeeting RSS advertising campaign, conducted by Pheedo, certainy gives that impression.

Good news -- although Pitcher couldn't give exact response data she could reveal that based on CPA, RSS ads were definitely matching other, more established media including search. "These are really promising channels with a nice audience for us, and they respond well. We're not going to discontinue tests, it's one of our stronger points."
Podcasting sponsorships have done very well. "Response was overwhelming. The CPA leveled out to about the same CPA metrics."

The article provides a quite in-depth look at the campaign, creative samples included, plus lists some of the key steps in implementing an RSS advertising campaign:

Step #1. Media buying for RSS
Step #2. Creative for RSS
Step #3. Integrated RSS + Blog Campaigns
Step #4. Podcasting sponsorship experiment
Step #5. Tracking response based on common metrics

Do read the article, but keep in mind it's only open-access until June 27th.

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik