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You are here: Home » The RSS Marketing Diary » RSS Advertising » New RSS Advertising Case Study from MarketingSherpa.com June 16, 2005 New RSS Advertising Case Study from MarketingSherpa.com Does RSS advertising work? The latest article from MarketingSherpa.com, about the GoToMeeting RSS advertising campaign, conducted by Pheedo, certainy gives that impression. Good news -- although Pitcher couldn't give exact response data she could reveal that based on CPA, RSS ads were definitely matching other, more established media including search. "These are really promising channels with a nice audience for us, and they respond well. We're not going to discontinue tests, it's one of our stronger points." The article provides a quite in-depth look at the campaign, creative samples included, plus lists some of the key steps in implementing an RSS advertising campaign: Step #1. Media buying for RSS Do read the article, but keep in mind it's only open-access until June 27th.
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Related Articles [August 11, 2005] [August 1, 2005] [July 19, 2005] [July 19, 2005] [June 16, 2005] [June 14, 2005] [June 14, 2005] [June 8, 2005] [June 6, 2005] [May 26, 2005] |
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