A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

New RSS Study from Jupiter: The Messaging Innovation Imperative

 
 

In addition to releasing their new RSSDirect solution, SilverPop also commissioned a research paper on RSS from JupiterResearch.

You can download it here, along with SilverPop's RSS Marketer's Handbook.

A good read and overview of RSS marketing, even the more advanced topics, such as feed personalization, customization and targeting, although nothing really new for those of us in the space for some time (the JupiterResearch report actually opens with more or less the same introduction as my Unleash the Marketing & Publishing Power of RSS book:).

The one thing to note however is that Jupiter is trying to establish a new phrase: IRSS --- Individualized RSS, discussing personalized, customized and targeted feeds. Of course, this is only a new name for an old horse, since real individualized RSS has been around for more than 3 years already, just didn't have a real name.

Also, Jupiter makes a note that IRSS requires that each feed has a unique ID to distinguish between different users and their individualization. While this is true for most implementations, MyST Technology Partners for example are in fact using a different "IRSS" approach, customizing feeds based on a user-authentication model. So Jupiter could be a little more careful with their definitions.

One of the key issues I see with this report is that it focuses only on RSS, without really establishing the realistic relationship between e-mail and RSS, especially how they must be used together.

But all in all, a great free report for those interested in advanced RSS marketing.

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).