NewsWeek and FeedFlare: RSS Going Viral

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You are here: Home » The RSS Marketing Diary » RSS Marketing » NewsWeek and FeedFlare: RSS Going Viral

March 21, 2006

NewsWeek and FeedFlare: RSS Going Viral

posted by Rok Hrastnik in RSS Marketing

FeedFlare has been an interesting idea from FeedBurner from the start, further expanding on RSS to allow RSS subscribers to easier distribute the content they like to their friends and otherwhise interact with the content item, directly from the RSS Reader.

Just a quick recap:

Tag the item at del.icio.us and notify the people listening to you of the new content you like
Access comments to this post and immediately participate in the conversation, as well as get more information on the subject
E-mail the item to a friend
Directly e-mail the author
And so on ...

But now NewsWeek decided to use this service to better allow their own readers to distribute NewsWeek content to the world.

The implications of this are simple, but profound: NewsWeek is going to enable their readers to virally spread their content, the content they are subscribing to through their RSS feeds.

Comments

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