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You are here: Home » The RSS Marketing Diary » RSS Marketing » Nooked and Infacta Go the First Step Towards RSS and E-mail Integration May 2, 2006 Nooked and Infacta Go the First Step Towards RSS and E-mail Integration In terms of delivering content to your subscribers, RSS is best used as a supplementary channel to e-mail, making all of your e-mail content available via RSS as well. It's no surprise that e-mail marketing vendors are starting to work with RSS vendors to help bring these two channels closer together. The latest comes from Nooked, one of the higher-end RSS marketing tool vendors, and Infacta, vendors of GroupMail, a great desktop e-mail marketing tool. Their integration ... a] allows GroupMail and Nooked users to insert RSS feed items into e-mail messages, b] insert e-mail messages via GroupMail into Nooked, c] generate and deliver unique subscription links to Nooked-generated RSS feeds via GroupMail, to allow for full user tracking. On the surface, these 3 benefits help e-mail marketers save time when duplicating their efforts to RSS, and even more importantly, allow them to easily promote trackable RSS feeds to their e-mail subscribers.
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