A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
A few quick links to conversations following the topics we visited the past week ...
Charlie Wood Changes His Stance on Customizable RSS Feeds
Basically, he agrees with RSS feed customization, as long as it's used in conjunction with individual feeds and not instead of them.
Also in the post is the news that Forrester Research just made available their customizable RSS feeds.
"Users now can create their own customized feeds, based not only on specific, pre-determined categories but also by keywords (so you can choose a technology, company name, or even analyst). The benefit: You'll get exactly what you want in your RSS feed."
Too bad that the RSS feeds on their website are practically invisible ...
Kevin Birody Joins the RSS vs E-mail Debate
... giving his thoughts on why Bill McCloskey is opposed to RSS (yeah, he's an ESP, so it figures:) and painting a larger picture of why RSS matters for marketers. In short, because it reaches the early adopters who are more likely to buy. Great post, with just one little mistake. RSS actually is a trackable direct marketing channel.
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).