A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Online Conversations About RSS Customization and RSS Direct Marketing

 
 

A few quick links to conversations following the topics we visited the past week ...

Charlie Wood Changes His Stance on Customizable RSS Feeds
Basically, he agrees with RSS feed customization, as long as it's used in conjunction with individual feeds and not instead of them.

Also in the post is the news that Forrester Research just made available their customizable RSS feeds.

"Users now can create their own customized feeds, based not only on specific, pre-determined categories but also by keywords (so you can choose a technology, company name, or even analyst). The benefit: You'll get exactly what you want in your RSS feed."

Too bad that the RSS feeds on their website are practically invisible ...

Kevin Birody Joins the RSS vs E-mail Debate
... giving his thoughts on why Bill McCloskey is opposed to RSS (yeah, he's an ESP, so it figures:) and painting a larger picture of why RSS matters for marketers. In short, because it reaches the early adopters who are more likely to buy. Great post, with just one little mistake. RSS actually is a trackable direct marketing channel.

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).