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The RSS Cases Blog
The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases.

[August 14, 2006]
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[July 6, 2006]
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[June 26, 2006]
Web Feed + Podcasting Notes #8 - Do You Delete RSS Feeds?

[June 24, 2006]
Getting Wider Adoption For RSS

You are here: Home » The RSS Marketing Diary » RSS Marketing » Online Conversations About RSS Customization and RSS Direct Marketing

April 11, 2006

Online Conversations About RSS Customization and RSS Direct Marketing

A few quick links to conversations following the topics we visited the past week ...

Charlie Wood Changes His Stance on Customizable RSS Feeds
Basically, he agrees with RSS feed customization, as long as it's used in conjunction with individual feeds and not instead of them.

Also in the post is the news that Forrester Research just made available their customizable RSS feeds.

"Users now can create their own customized feeds, based not only on specific, pre-determined categories but also by keywords (so you can choose a technology, company name, or even analyst). The benefit: You'll get exactly what you want in your RSS feed."

Too bad that the RSS feeds on their website are practically invisible ...

Kevin Birody Joins the RSS vs E-mail Debate
... giving his thoughts on why Bill McCloskey is opposed to RSS (yeah, he's an ESP, so it figures:) and painting a larger picture of why RSS matters for marketers. In short, because it reaches the early adopters who are more likely to buy. Great post, with just one little mistake. RSS actually is a trackable direct marketing channel.

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