A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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Only 0.03% of Blogs Driving Sales & 7 Practical Tactics to Turn Your Blog Into a Sales Machine

[08.03.2005 l Rok Hrastnik]

According to MarketingSherpa.com, only about 0.03% of the 34.5 million existing blogs worldwide are driving sales or generating relevant business leads. Not especially good numbers, if you're trying to convince your CEO or client in to starting a blog.

I've always trusted MarketingSherpa.com, so I see no reason why not to trust these numbers as well.

The first question that I do have is if they calculated the affect of blogs on search engine rankings in to this as well. Because, while I'm not really seeing many blogs produce actual sales (the MarketingStudies.net blogs actually do), I do know of many examples of blogs that generate a great deal of search engine traffic, which is then later converted in to sales and leads.

The second question is if they took in to account that many websites today are blogs in themselves, meaning they have no other content but blog content. In this case, the blog itself is the essential "marketing agent", which also means that it powers the e-zine (used for relationship building and direct sales) and so on.

Anyway, MarketingSherpa.com does have a great case study on a blog that does in fact generate sales. The article is open access only until March 18th, so read it quickly.

To quickly summ-up their 7 "turn a blog in to a sales machine" recommended tactics:

Tactic #1. Seed your blog posts with keywords
Tactic #2. Report exclusive news and insight

Tactic #3. You don't need to blog daily

Tactic #4. Add easy contact links to every single post

Tactic #5. Jump on incoming leads super-swiftly

Tactic #6. Measure by qualified prospects, not total traffic

Tactic #7. Blog elsewhere

To find out more, read their article.

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik