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You are here: Home » The RSS Marketing Diary » RSS Statistics » Only 0.03% of Blogs Driving Sales & 7 Practical Tactics to Turn Your Blog Into a Sales Machine March 8, 2005 Only 0.03% of Blogs Driving Sales & 7 Practical Tactics to Turn Your Blog Into a Sales Machine According to MarketingSherpa.com, only about 0.03% of the 34.5 million existing blogs worldwide are driving sales or generating relevant business leads. Not especially good numbers, if you're trying to convince your CEO or client in to starting a blog. I've always trusted MarketingSherpa.com, so I see no reason why not to trust these numbers as well. The first question that I do have is if they calculated the affect of blogs on search engine rankings in to this as well. Because, while I'm not really seeing many blogs produce actual sales (the MarketingStudies.net blogs actually do), I do know of many examples of blogs that generate a great deal of search engine traffic, which is then later converted in to sales and leads. The second question is if they took in to account that many websites today are blogs in themselves, meaning they have no other content but blog content. In this case, the blog itself is the essential "marketing agent", which also means that it powers the e-zine (used for relationship building and direct sales) and so on. Anyway, MarketingSherpa.com does have a great case study on a blog that does in fact generate sales. The article is open access only until March 18th, so read it quickly. To quickly summ-up their 7 "turn a blog in to a sales machine" recommended tactics: Tactic #1. Seed your blog posts with keywords To find out more, read their article.
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o many LP's that I likely won't have completed converting them before I die! lolI am usin Post a comment
Related Articles [December 19, 2005] [October 10, 2005] [September 27, 2005] [September 20, 2005] [September 5, 2005] [August 31, 2005] [August 29, 2005] [August 27, 2005] [August 24, 2005] [August 1, 2005] |
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