A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
Latest Forrerster Research study claims that only 2 percent of all online households in America are using RSS.
"One point that's sure to catch attention is the number of people using RSS -- our Technographics survey of 68,000 North American households showed that only 2% of all online households were "using RSS". Now here's the caveat -- that doesn't include all the people who may be using RSS (for example, through My Yahoo!) and don't realize it. Young consumers between the ages of 12-21 were more likely to be using RSS -- 5% of online young consumers say they use RSS."
This data, although based on a survey of 68,000 households, is highly contradictory to other available research of RSS usage, especially the 12% figure from Jupiter Research and the PEW research, which shows that 9% of Americans online have a good idea of what RSS is.
Who can we trust?
This might be a good time to get some subscriber counts from companies like Feedburner, Pheedo, Nooked, Syndicate IQ, Simple Feed and others.
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).