| Contacts l Help l About |
| Subscribe to the RSS Marketing e-zine
Providing strategic semi-monthly views on best RSS uses and practices and latest RSS news. [privacy] |
 |
|
|
||||||
|
|
|
|
|
|
Covers everything from RSS for direct marketing to using RSS for SEO. The RSS Cases Blog
The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases. [August 14, 2006] [August 13, 2006] [July 6, 2006] [June 26, 2006] [June 24, 2006] |
You are here: Home » The RSS Marketing Diary » RSS Statistics » Only 2 Percent Use RSS? August 1, 2005 Only 2 Percent Use RSS? Latest Forrerster Research study claims that only 2 percent of all online households in America are using RSS. "One point that's sure to catch attention is the number of people using RSS -- our Technographics survey of 68,000 North American households showed that only 2% of all online households were "using RSS". Now here's the caveat -- that doesn't include all the people who may be using RSS (for example, through My Yahoo!) and don't realize it. Young consumers between the ages of 12-21 were more likely to be using RSS -- 5% of online young consumers say they use RSS." This data, although based on a survey of 68,000 households, is highly contradictory to other available research of RSS usage, especially the 12% figure from Jupiter Research and the PEW research, which shows that 9% of Americans online have a good idea of what RSS is. Who can we trust? This might be a good time to get some subscriber counts from companies like Feedburner, Pheedo, Nooked, Syndicate IQ, Simple Feed and others.
Comments
In what way is it contradictory with PEW's research? Jupiter is grossly overestimating new techs, that's their job. Since I've been pushing the use of RSS on a daily face to Vincent, I'm not sure I can agree. 1. Yes, My.Yahoo is an exception, however it's difficult to believe that those using bloglines (presumably what you refer to as MyYahoo-type aggregation) do not know they are subscribing to RSS feeds. 2. Latest PEW data shows that 9% of Americans online have a good idea of what RSS is. If that's true, wouldn't the Forrester survey reflect that more? Post a comment
Related Articles [December 19, 2005] [October 10, 2005] [September 27, 2005] [September 20, 2005] [September 5, 2005] [August 31, 2005] [August 29, 2005] [August 27, 2005] [August 24, 2005] [July 25, 2005] |
Latest RSS marketing and RSS publishing news, commentary, advice and developments. Your primary source for RSS marketing information and marketing development. Edited by Rok Hrastnik RSS Feed for this Blog:
Unleash the Marketing & Publishing Power of RSS
The e-book that is defining RSS marketing. Click here
|
 |
|
|
Get the free crash-course in RSS marketing, to find out exactly how you'll profit from implementing this new technology.
