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You are here: Home » The RSS Marketing Diary » RSS SEO and Traffic Generation » Optimize Your RSS Feed for Better Search Placement March 16, 2006 Optimize Your RSS Feed for Better Search Placement Stephan Spencer just recently posted his presentation from SES on Blog and Feed Search SEO ... and it's about one of the best search optimization presentations I've seen yet. Stephan covers alot of ground, but most interesting are his practical tips on optimizing your RSS feeds for better search placement: 1. Full text, not summaries Great stuff, Stephan. I only have a problem with two items: 5. Your brand name in the item [title] 8. Don?t put tracking codes into the URLs (e.g. &source=rss) For example, if you used individual tracking codes in each of your RSS feed content items you could precisely identify which posts are actually driving customers your way, helping you further optimize your content strategy. Now, if you're using a log analysis tool that uses your webserver log files and if your RSS feeds are hosted on your server, this isn't a problem, since your web analysis software will easily be able to track activity based on the log. But, if you're using a JavaScript based web analysis service, such as Google Analytics, which does not track RSS usage, or if your feeds are hosted on another server, you may have a problem and won't be able to track sales effectiveness of your feeds without URL tracking codes. I guess it's a matter of what's more important to you ...
Comments
I found your post very interesting. But I have a concern. You said to use full text and not summaries. Wouldn't that use up far too much space in many cases --- especially if one uses 20 or more as you suggest? Susanna http://www.powerwriting.com Actually, most RSS users preferr full-text RSS feeds as opposed to summary feeds, since they want to get all their information from one place. So from this regard full-text RSS feeds are not a problem. Some good ideas. The original domain or URL can be tracked using many services. Normally it entails setting up a sub domain but is not very difficult for anyone with a bit of domain knowledge or for the tech team to do Steve Dovey Hello! Good Site! Thanks you! qyvmaxvtsuw Is there a problem to use summaries instead of full text? Because I usually use summaries to get a higher chance that the visitor will come to the website if he finds the article interesting. Is this wrong? Web Design Company | Web Design India | TheWebMento is a leading Web Site Design Company from India providing Website Design | Web Development Services, E-commerce - provider , Multimedia Presentations, SEO, Web Page Design, Software Development, Flash/3D Animations, Search Engine Optimization ,Web Promotion and Logo Designing. TheWebMento is based at Lucknow, India Hello! Good Site! Thanks you! tmcfbicujbbk Nice site! thank you, I known a lot here. Woody ads 2007-07-24 Convert your favorite vinyl albums to MP3 s with the Ion iTTUB turntable W Very Interesting Article. Thank you. Very Interesting Article. Thank you. Very Interesting Article. Thank you. 无论你将来是成功还是失败，我永远都会为你捧场 c9r5b7es 无论你将来是成功还是失败，我永远都会为你捧场 n9y5l7pe 无论你将来是成功还是失败，我永远都会为你捧场 n9y5l7pe 相距遥远永远不能见面却能彼此心心相印的朋友 t9i5j7be 相距遥远永远不能见面却能彼此心心相印的朋友 t9i5j7be 暧昧就是平淡生活里的激情调剂，身在其中，把握火候，其乐无穷 c9y5b7nc Macbell online indian advertising and search engine optimization company Internet Marketing, seo optimization, banner advertising, cheap web Hosting and Domain Registration buy wow gold dofus kamas wow gold GFDG Kaufe wow gold warcraft gold world of warcraft golds world of warcraft online gold wow world of warcraft gold buy warcraft gold wow and gold wow golds wowgold wowgolds world of warcrafy money wow money wow account eq2 plat eq2 platinum everquest 2 plat everquest 2 platinus ffxi gold ffxi money final fantasy xi gil final fantasy xi gold final fantasy xi money runescape money runescape gold runescape gp runescape coin rs2 money rs2 gold rs2 gp buy runescape money buy runescape gold cheap runescape money cheap runescape gold cheapest runescape money cheapest runescape gold eve isk eve money eve gold eve online isk lotro golds lotr gold lotro money mesos buy mesos dofus money dofus gold buy dofus kamas rappelz money rappelz gold rappelz rupees silkroad online gold silkroad online money silkroad online power leveling silkroad online powerleveling tales of pirates gold tales of pirates money archlord gold archlord money 2moons money 2moons gold sword of the new world vis sword of the new world gold sword of the new world money last chaos gold last chaos money gaia online gold gaia money guild wars gold gold guild platinum swg credits star wars galaxies credits voyage century gold voyage century money anarchy online gold abarchy online money ao credits fly for fun money fly for fun gold flyff gold lineage ii money lineage ii gold lineage ii adena granado espada gold granado espada money ge vis ragnarok usa ragnarok gold ragnarok money lineage i gold lineage i money lineage i adena hero online gold hero online money scions of fate gold scions of fate money rf online gold rf online money rf online cp http://www.feelingame.com eq2 gold [url=http://www.gogoer.com/ever-quest-2-c-2253.html]eq2 gold[/url] http://www.feelingame.com Kaufe wow gold Do you know the web site: www.storeingame.com They still provide the service of power leveling, leveling honour, profession service and reputation service.
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